Wellness programs and quality of work-life are becoming increasingly important to employees. In a tight job market, it is increasingly important for your business to differentiate itself by creating benefit offerings that sound out from the crowd. Offering a holistic wellness program can help you attract the best candidates, and keep your current workforce more engaged, loyal, and productive.

SHRM’s 2016 Employee Job Satisfaction and Engagement Report cites that 42% of employees believe well-being programs are “important” and 27% believe the programs are “very important” as a contributor to job satisfaction. Industry data support this, with over half of HR professionals reporting that employee participation in wellness initiatives has increased. In fact, 66% of workers agree that a strong benefits and perks package is the determining factor when considering job offers and 61% would be willing to accept a lower salary if a company offered a great package.

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It’s not surprising, then, that an increasing number of companies offer a variety of these programs to employees, and that those investments are only expected to grow: in a Wellable study with 105 wellness professionals, over one-third (35%) of respondents said employers would spend more on wellness programs in 2018.

It’s not just healthy snacks (though those are important too) that companies are adding to their repertoire. The definition of corporate wellness has expanded dramatically to include a range of programs including tools for financial well-being, mental health, healthy diet and exercise, mindfulness, sleep, and stress management.

It has become clear that the quality of work life is highly valued by employees. The current question facing HR professionals is: how can I differentiate wellness offerings and translate them into meaningful benefits that engage employees so that they feel a positive impact in their quality of work life?

Use Wellness Benefits to Attract the Best Candidates

What follows are a few proven approaches to make the most out of your benefits offerings:

  • There’s no one-size-fits-all approach to wellness
  • Create associate equity that works for all employees— across ages, geographies, fitness levels, and interests
  • To attract and retain millennials, consider making your offerings social, group-oriented, and customizable so that they can curate their own experiences
  • Workplace wellness programs only work if people use them
  • Meet the needs of your employee population by encouraging (and rewarding) all kinds of physical activity
  • Offer options that allow participants to try out a variety of options, so they can find what works for them
  • Use incentives and perks to encourage participation in even small efforts
  • Track and report positive results to your employees
  • Make it a way of life
  • Embedding wellness in your company culture can be done in small ways or in ways that you can make an impact at scale
  • Consider innovative wellness offerings that include other aspects of employee focus

Communicate with Employees about Wellness Offerings

It’s also important to communicate your wellness offerings to the world inside and outside your company. The more you drive enrollment internally, the more happy endorsers you will have, building your company’s reputation as an attractive workplace. So, spread the word about results and employee participation— make wellness part of your company’s character, social media, and brand to enhance your visibility to prospective employees, and to those already employed.

Including well-being offerings within employee benefits packages is becoming paramount to attracting and retaining top talent. However, with wellness investments increasing among employers, companies must go beyond simply offering these benefits to differentiate themselves. Creating a true culture of well-being within your organization is a great place to start.

Learn more about how perpetuating a healthy culture can attract top talent by checking out our millennial recruitment whitepaper.

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