As job opportunities become more abundant and unemployment rates decrease, finding and retaining top-notch talent can be a challenge. This is a candidate’s market in which competitive salaries are often no longer enough to keep top talent, especially to millennials, who are always on the lookout for new opportunities.  To entice and engage the best of the best in a tight labor market, HR professionals need to think outside the box by leveraging wellness benefits to recruit top talent.

Why Showcase your Wellness Benefits to Recruit Top Talent?

According to the global talent shortage is at its highest in over 10 years. In the US, the unemployment rate has fallen beneath 4%, weekly jobless claims are at a 49-year low, and wages are growing at their fastest pace since 2009. 


This is great news, but it makes HR professionals’ jobs more difficult. When positions are as plentiful as they are today, it’s more difficult than ever to recruit top talent, but new research suggests that HR recruitment teams explore a new angle: leveraging wellness benefits.

Sixty-six percent of workers agree that a strong benefits and perks package is the determining factor when considering a job offer and 61% would be willing to accept a lower salary if a company offered a great package.  Conversely, inadequate benefits motivate 42% of employees to consider leaving their jobs and  55% have already left jobs because they found better benefit offerings elsewhere.

What’s interesting—and promising—is that the employees most likely to quit are also the most sensitive to wellness offerings. Millennials make up the largest and fastest growing segment of the labor force.


While well-being programs are important to all age groups, millennials are particularly interested in them. In fact, 43% of millennials cite their company’s wellness programs as a reason they stay at their jobs, compared to 35% of Gen Xers and 28% of Boomers.

For millennials, in particular, wellness programs need to be comprehensive, involving physical, mental, and social well-being. Such programs make more than half of millennials (52%) “feel better about their company”, compared to 34% of Boomers.

The younger generation is likely to expect even more from corporations: according to Deloitte, “Gen Z professionals may not perceive these programs as a ‘perk’ or a ‘gift,’ but rather as an expectation.” 

Benefits that support employees’ physical, mental, social, and financial well-being are valued by top talent of all ages and play a key role in employment-related decision making.

Such programs are of vital importance for talent acquisition and retention strategies alike. 

Investing in employee wellness benefits is a savvy –some would say necessary— move. Especially if your goal is to recruit millennials, who are the largest (and growing) segment of the labor force. Now more than ever, leveraging your wellness benefits to recruit top talent will set you apart from the competition! Download our white paper to learn more about how wellness offerings are increasingly important for a competitive talent acquisition strategy.